lol, you're such a fag. I remember I went in to your store when it just opened (purely out of curiosity), I was like fifteen and I asked how much some shirt was and you were like [ insert: faggy American nerdy voice] "yeah those are just like for faamily members yeah", then I asked about a hat and you said [insert: faggy American nerdy voice] "yeeeaah those are just like ya know for faamily members again yeah", then me and my friends just started laughing and left.
You're so busy trying to be hip and follow trends it makes your brand have literally zero identity, despite the fact you sponsor good skiers, your wannabe swag shit isn't cool. I thought it was kinda cool at one point -when I was 15, until I realised how gay it actually was.