this. straight from their website
Seven years ago in the summer of 2003 in Mammoth Lakes California, a tight group of industry veterans and professional athletes began to conceptualize a culturally diverse snow and skate project in order to diversify the path in which they followed. At the time there was no name for the company. Reminiscing on the couch one summer day, an athlete said “This company reminds me of the “Ninthward”, a hard core street project in New Orleans, Louisiana. This project adjacent to the French Quarter has a strong camaraderie among the Citizens. The name “Ninthward” stuck and the company began developing engineered skateboard, skis, and clothing products with world renowned snowsport professionals. Ninthward soon developed engineered products that exceeded the industry norm in performance, graphics, and core genre. Skateboard decks were the first product Ninthward designed as a cheap tool for the necessity of the everyday use by the team. The garage days of ski manufacturing began in the winter of 2003; engineered snow skis were handcrafted which lead the acceleration of future ski technology by Ninthward.