Obviously you still don't get it. Sorry to burst your bubble, but skill has NOTHING to do with it. If it did, Olympic aerialists would be billionaires. It's about advertising, marketability, and hype.
If money simply went to the most skilled people, then male gymnasts would make way more money than Shawn Johnson does, because after all, a guys floor routine totally schools a girls floor routine. But they make less, because Shawn Johnson has more marketing power than they do.
So the 20th best male pipe skier in the world puts down better runs than Sarah, well guess what: Sarah still sells more shit for her sponsors, is way more well known both in and out of skiing, and has done way more groundbreaking things, like being the first skier (male or female) to win an ESPY award. In the business world (and X Games is basically a massive marketing business) Someone like Sarah or Jen is simply worth more than lots of guy skiers, even though those guys are more skilled.
Anyone with half of a business brain knows that the top girls are powerful marketing tools, especially with the rapid growth of women's action sports at the moment. Look at surfing, where companies are spending shitloads on women specific marketing, magazines, etc.
It's actually the opposite of "communism", it's smart capitalism, determining a target market and finding ways to appeal to it.