Valind
Active member
Oakley, Inc. (NYSE: OO) today announced the deployment of the
Rolling O Lab, a mobile demonstration unit that will travel the nation
to educate consumers about the companys superior High Definition
Optics(®) (HDO(®)) technology. Built as a 40-foot motor coach, the
fully self-contained facility will offer live demonstrations of the
company’s optical performance and protection at retail locations, sport
venues and other select public events.
“Consumers need to open their eyes to the fact that not all
sunglasses are created equal, said Colin Baden, president of Oakley,
Inc. We developed the Rolling O Lab to educate people about the truth
of todays eyewear and to show firsthand how Oakleys HDO(®) sunglasses
provide the best optical clarity, impact resistance and UV protection
in the industry. By taking our science to the street, we can reach out
to those who might not have an opportunity to learn about the quality
and performance of our eyewear.”
“In educating the public, the Rolling O Lab will also serve as a
mobile marketing unit that entertains and enlightens, maintaining a
positive and powerful brand presence. It presents a high-quality image
of the company by utilizing a comprehensive and meticulously crafted
audio/visual package,” continued Baden . “Scheduled to be on the road
more than 300 days a year, it offers a brand emersion experience that
tells the Oakley story, one of technical innovation, inspiration and
optical superiority.”
Rolling O Lab, a mobile demonstration unit that will travel the nation
to educate consumers about the companys superior High Definition
Optics(®) (HDO(®)) technology. Built as a 40-foot motor coach, the
fully self-contained facility will offer live demonstrations of the
company’s optical performance and protection at retail locations, sport
venues and other select public events.
“Consumers need to open their eyes to the fact that not all
sunglasses are created equal, said Colin Baden, president of Oakley,
Inc. We developed the Rolling O Lab to educate people about the truth
of todays eyewear and to show firsthand how Oakleys HDO(®) sunglasses
provide the best optical clarity, impact resistance and UV protection
in the industry. By taking our science to the street, we can reach out
to those who might not have an opportunity to learn about the quality
and performance of our eyewear.”
“In educating the public, the Rolling O Lab will also serve as a
mobile marketing unit that entertains and enlightens, maintaining a
positive and powerful brand presence. It presents a high-quality image
of the company by utilizing a comprehensive and meticulously crafted
audio/visual package,” continued Baden . “Scheduled to be on the road
more than 300 days a year, it offers a brand emersion experience that
tells the Oakley story, one of technical innovation, inspiration and
optical superiority.”
