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'okay, so everyone talks about companies being 'core' and supporting the freeskiing industry by 'giving back', but what EXACTLY makes a company 'core' and what constitutes 'giving back'? How is K2 a core company and salomon isn't? I'm studying business at school and i'm interested in opinions.

hey, i just picked up some Oakley Iridium Wisdoms for $125 at Comor. They're blowin' stuff out 'cuz there's no snow. in case anyone wants a sweet deal on new goggles (or skis, which are goin' cheap too!)