For me, skiing is always all about style. It's a form of personal expression more similar to art than any sport. The coolest part is, all skiers see the mountain differently. Everyone spots a different line, and no two grabs are the same. That is the true definition of style. That is what makes me truly stoked on skiing. Using the olympics to spread this stoke is an amazing opportunity, but it must be done in the right way to ensure the future of style and, to the greater extent, the world. How? Because every skier cares about the environment.