Micah Abrams?? Guess you couldn't get Micheal Jacquet after SBC SKIER snatched up his genius. Whatever...
No, this just reeks of a ridiculously huge multi-national corporation using but one tiny part of its many tentacles in a pathetic, misguided, yet potentially succesful attempt to corner a market by taking over it from the grassroots up, the wrong way. This isn't about "filling a void", it's about name dropping an old magazine figurehead and a trendy design company in a BLATANT attempt to sell more gear. Why? So K2's stock goes up a quarter of a percent.
So Abma's in your catalog/magazine? Does it make you credible? No. It's simple, paying Nemo to do a different piece on someone else was probably deemed an "unjustifiable expense" by the Board of Directors at K2 Sports...
You know what? It's pathetic. Look at that picture of the "magazine". I see hot pink...really creative and different. I see "graffite style" fonts...wow, elements taken straight from the streets, or your nearest font library... The use of word "ass" is hilarious. I'm not sure if you're trying to be "edgy", but it just comes out as your magazine being juvenile.
No, make no mistake about it, K2 isn't "filling a void". They're trying to sell more skis. And while it can be said that a legitimate magazine is more or less fluff between ads, this reeks of corporate attempts at hijacking a culture, a sport, and indeed a revolution, from the bottom up. We know Transworld is filled with ads, and we understand the purpose and the delivery vehicle. This is deliberately designed to manipulate. It is, in fact, corporate propaganda. Nothing less.
"If others aren't agreeing with K2 then they should make their own".
You shouldn't fuck with the masses. Because you'll eventually get served a revolution.
It sounds like a giant 96 page K2 advertisement. Of course its free, just like you get to look at the prety billboards on the side of the highway for free; Just like Helly Hansen's "free ski movie". I don't expect to find anything useful inside except K2 team self-praise and full spread ads.
Jib_This hit the nail on the head.
I wouldn't really care IF they were not marketing it as "a magazine filling a void in the core ski movement"(paraphrased). But that claim is the biggest load of crap iv heard in a long time. Its an advertisement, not the savior of the published freeskiing magazine world. Give me a break.
All i have left to say is.. irresponsible claims lead to untrusting audiences in the future. On the other hand, its free, so im sure i can cut it up and turn it into a few posters for my room!
dude you guys all suck k2 is making a free magazine with insight into the world of pro skiers its 96 freakin pages ill admit half will most proably be ads but you haveto realise that k2 is doing this to benefit you guys with a dope freebee your all just bitches that whine too much and i only now realise why i hate this site and why no pros would even dream of coming on here becuase you all whinge and hate on everything.....T is right NS is gay
It's just a discussion, nothing personal. if you disagree, reply and elaborate. Most importantly, take what I say lightly. I don't hate K2, or hate you because you like this magazine. It's just a discussion. Like i said above. If you disagree, just explain why, don't call NS "gay" because of it.
The book is cool. Great photos, ok articles, but if you can't see through this marketing your a fool. K2 did not create a magazine they created a 96pg catalog. There are only K2 athletes, and only K2 skis. Some magazine. Don't be fooled by the man
i like it....gbig deal its amd advertisment. the HH DVD's are wicked to watch...i could care less that its all HH riders. Like Mauii said, its free so it willprobably provide lots of pictures to cut out into posters!