just based solely on quality and style (huge grey plaid? seriously?) id say this company looks like a cheap Bonfire imitator...which is sad cause Bonfire is the cheap imitator of everyone else...
haha, i wouldn't be toooo quick to judge here kids...these are first draft samples before we got any of our input, this shoot was strictly for a catalog. theres a reason you wont see it on the shelves for 12 months...R&D
I sense an oversaturated market. really, if you can't find what you're looking for between trew, armada, saga, LDC, and first drop, maybe you don't need it.