but is line willing to cut the profits like shaq did with his shoes at walmart. If they were priced around 300-350 I could imagine them selling. Would have to have adjustable bindings on them tho, no way you can expect people to mount pivots if they bought skis at target.
Idk if you've ever put on a pair of Shaqs, but they didn't just cut profits, they also cut quality. Think that's more what Tom was saying. You don't have to have a premium product to figure out how to ski and get into the sport.