Basically every one of those topsheets looks terrible. It takes nothing to throw a few polygons into photoshop and add some text. Better graphics are a must.
Our ski line has always been heavy on the geometrical shapes and block colours rather than illustration, with the exception of the Provokes. What you can't see are the transparencies and matte/gloss layers that bring the graphics alive. Keep it subtle and classy and let the ski do the talking.
No matter how you want spin it amplid the graphics are weak. You guys might build the best skis out but no one is going to buy them with half-assed graphics like these.