Luxottica owns Oakley, which has already been stated above correctly. I think it is quite simple to understand why everyone is making goggles these days. They cost about $15 to produce and they sell for $150, capitalism folks.
I knew Seth would be going to the Adventure ski side soon enough after his "The Ordinary Skier" Hence his new full tilts now come with rubber soles. He wants more touring. Glad to see Pettit on his own ski, its only about time. They dropped the Pontoon to 157 in the tip? Gave the Hellbent the 160mm tip instead!! That's sick, cause it wasn't already a beast to begin with!
Side Seth is more directional than the obSethed was and features a longer running surface with a stiffer tail. Not called a 'twin tip' becasue the tail is not equal height of the tip, but I watched Seth ski a whole run switch on them this summer. He wanted a lifted tail for a smooth release out of turns and for the practical purposes of skiing tight chutes where you might have to rock back and forth to get into a good position.
K2 outerwear and K2 boots will be launched at the show next year.