Fuck that, JOSS is sick, but his idea with the goggles and how the person with an SUV shouldnt be wearing the same thing as a liftie is such elitist douchebag talk. Not down with that.
everyone needs to understand that the goggles are not aimed at the newschoolers crowd, there aimed at the rich, snowbunny types who go to beaver creek, vail, deer valley ect. i think its a great idea cause there is currently no goggle company going after that market
wow I am really not stoked that Jon is trying to market his goggles to "the guy driving his SUV to the mountain." The lifties are often the core skiers, the ones doing the job out of pure love. They are not people on week long vacations who can drop 230euros on goggles.
Saying your gonna incorporate skiers who are rookies that make less then $10,000 a year and then trying to sell your goggles in airports to the upper-upper class are two very contradicting ideas. To me, this is the epitome of 'selling out'
how is Jon coming up with a seemingly good business plan for an untouched market selling out? If you think this is the epitome, then you missed the boat back when Jon was on Lindberg clothing...