under armour, as in the football/basketball/running shoe corporation? didn't know they were getting into skiing. seeing as how they're such a big company, it's funny how they're doing a user-content style contest like this (which is a cool idea, not hating the concept itself).
next year i bet BRATZ dolls, Marlboro cigarettes, and Exxon Oil will be making sponsorship/product headway into freeskiing, and anyone who raises a fuss is gonna get shouted down bcz IT'S GOOD FOR THE SPORT MAN