Ok, this is getting silly. How many fake, wannabe, we're cool too, ski companies do we need? The next person that decides to borrow a million dollars from their Uncle Frank to be able to say "I own a ski company" please refer to the below list first:
1) come up with a brand name that is not gay
2) create original product, we already don't like Dynastar skis
3) Make graphics that are cool
4) Don't overpay respected athletes just so they ride your Dynstar skis with crapy graphics and a gay company name.
5) Tell your uncle that you won't sell enough skis in the next 5 years to come even close to paying him back, thus you are not running a business = please refer to your project as an expensive hobby (don't make business cards).
5) Remember that riders posing as a group in a dungeon pretending they are too cool to smile is corney and lame.