At this point, it is no more than a rumor on Newschoolers.com. Keep in mind that a rumor on Newschoolers (NS), is usually about as accurate as the 7 day forecast. Lets look at this logically though… as the S.M. often does.
Why would Jake Burton Carpenter want to make a ski? Maybe he would like a piece of the market. It seems as if Mr. Burton has done a good job making Burton a prominent company in snowboarding. Burton owns 10 brands and may have a monopoly on the market. These brands include: Analog, Anon, Channel Islands, Forum, Foursquare, Gravis, Jeenyus, Special Blend and R.E.D. These brands encompass every market in snowboarding, outerwear, snowboards, helmets, goggles and even shoes. How much more could Burton expand in snowboarding?
Not much. Burton has hard goods covered, so are they looking toward freeskiing as their next market? Skiers buy Burton’s outerwear, they buy their goggles and their helmets. Burton even sponsors some skiers through Anon goggles and R.E.D helmets. In many competitions freeskiers and snowboarders compete side by side. Many ‘crews’ (groups of skiers or snowboarders) have one or more members from the other sport. It is just a matter of time before somebody attempts to bridge the gap.
The biggest question is whether Jake Burton and the rest of the snowboard core has overcome their resentment towards skiers... Read More >>
Why would Jake Burton Carpenter want to make a ski? Maybe he would like a piece of the market. It seems as if Mr. Burton has done a good job making Burton a prominent company in snowboarding. Burton owns 10 brands and may have a monopoly on the market. These brands include: Analog, Anon, Channel Islands, Forum, Foursquare, Gravis, Jeenyus, Special Blend and R.E.D. These brands encompass every market in snowboarding, outerwear, snowboards, helmets, goggles and even shoes. How much more could Burton expand in snowboarding?
Not much. Burton has hard goods covered, so are they looking toward freeskiing as their next market? Skiers buy Burton’s outerwear, they buy their goggles and their helmets. Burton even sponsors some skiers through Anon goggles and R.E.D helmets. In many competitions freeskiers and snowboarders compete side by side. Many ‘crews’ (groups of skiers or snowboarders) have one or more members from the other sport. It is just a matter of time before somebody attempts to bridge the gap.
The biggest question is whether Jake Burton and the rest of the snowboard core has overcome their resentment towards skiers... Read More >>
