After rumors aplenty, Sammy Carlson has officially signed with Armada, head-to-toe, skis outerwear and all.
As of the first of the year Nike makes its official exit from skiing an snowboarding, making room for the living legend tomake the switch to one of skiing's premier rider-driven brands. A three-peat in X Games Real Ski Backcountry and the Sammy C Project show that he is far from done, and what's next will surely continue to blow minds and keep viewers glued to their screens.
From Armada skis:
Whether in his style or his career, Sammy C has never accepted stasis. The kid who kicked in skiing’s doors with the discipline’s first-ever triple cork became the man who walked away from competition on his own terms when he found a better outlet for his creativity. Today, he’s establishing himself as one of the world’s great backcountry skiers with some of the most spectacular segments ever captured on film – including this season’s The Sammy C Project. “Skiing is an art, it’s a life-long passion. Whatever you do, it’s all about the adventure…Skiing is what you make it,” Sammy told us.
Unsurpassed imagination with zero tolerance for convention. We proudly welcome Sammy Carlson to AR Family.
As of the first of the year Nike makes its official exit from skiing an snowboarding, making room for the living legend tomake the switch to one of skiing's premier rider-driven brands. A three-peat in X Games Real Ski Backcountry and the Sammy C Project show that he is far from done, and what's next will surely continue to blow minds and keep viewers glued to their screens.
From Armada skis:
Whether in his style or his career, Sammy C has never accepted stasis. The kid who kicked in skiing’s doors with the discipline’s first-ever triple cork became the man who walked away from competition on his own terms when he found a better outlet for his creativity. Today, he’s establishing himself as one of the world’s great backcountry skiers with some of the most spectacular segments ever captured on film – including this season’s The Sammy C Project. “Skiing is an art, it’s a life-long passion. Whatever you do, it’s all about the adventure…Skiing is what you make it,” Sammy told us.
Unsurpassed imagination with zero tolerance for convention. We proudly welcome Sammy Carlson to AR Family.
