Icer is getting a lot of other big companies to sponsor this event. That the money.
The snow is from an ice wherehouse and they bring in a truck that shaves it down. (Ever seen an X-games?)
The hill comes the streets of San Francisco, I heard they have hills there.
Best marketing scheme ever...
This event is real. It is happening August 27th. Mark your calenders! You can reply to info@icerair.com and recieve more info. or ask how you can be a part of the event.